It's important to choose a partner that has a focus on being the best on a handful of technologies and not one that tries to be the best at all of them.
HubSpot's COS is the first integrated website, blog, landing page, and email system to be optimized for marketers. You can create, measure, and analyze all your marketing in one full-funnel system. The COS platform is mobile-ready, it integrates with nearly every possible marketing channel, right out of the box, and it's built for a modern day marketer. If you are currently on platforms such as WordPress or Drupal, HubSpot's COS is an all in one answer for your marketing and Internet strategies. We can even migrate your current site into COS if you have a new site or one you've come to love.
WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. Our team and our developers have been using WordPress for our B2B clients for over 10 years. It is an extremely extensible platform with 1000's of extensions and "plug-ins" that allow our clients to address nearly every need that they have online.
Drupal is another very good content management software. It's used to make many of the websites and applications you use every day. Drupal has great standard features, like easy content authoring, reliable performance, and excellent security. But what sets it apart is its flexibility; modularity is one of its core principles. Its tools help you build the versatile, structured content that dynamic web experiences need.
Drupal and WordPress are very similar and it may come down to a "Mercedes vs BMW" decision for your business. Let our marketing professionals help you to craft a plan to choose a platform that fits both the short and long-term needs of your company.
We start by understanding our client's business and business goals. Creating a strong busines strategy is one of the most essential components to creating a strong brand experience and impactful marketing campaigns. We work with our clients and create a plan tailored to their business goals that people connect with their brand through the power of brand experience.