Identify business goals, research buyer personas, audit your existing site and draw out a plan.
About 2 Weeks
Build the absolute must-have pages for your site and launch with pages that are the most critical to your business.
About 6-8 Weeks
This is the fun part, where you get to plan a potential improvement, build a test, learn what works and transfer that final knowledge to your website.
Every 2-4 Weeks