Calibrate Brands Blog - Creative, Branding and HubSpot Services Maryland, Virginia

Calibrate Brands Blog

Marketing, Creative and Branding Blog

Must-Have Tips for Surviving Inbound 2017

For anyone that attended Inbound last year, a few things that stood out as odd, and this was my 3rd conference. One, it was very late in the year, November to be exact. Historically, Inbound was held in September, like it is again this year. But due to issues with the venue, they had to settle for later in the year. Two, for the majority of the attendees that woke up on November 9th, in a predominatly blue state, it was shock to their systems to see an election upset of monumental proportions. Now not taking this into a political rant but it changed the overall emotion of the event and speakers used the outcome as a pulpit.

Jump forward almost a year, and it's time to look at 2017 and 2018 for "inbounders". 

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Topics: Web Design, Social Media, Branding, Growth Driven Web Design

Case Study - A story of Sales, Marketing, and COS Success

Executive Summary

Signals Defense, LLC was founded in Owings Mills, MD in 1999 with the introduction of an innovative optically clear window film technology that provides high RF (Radio Frequency) and IR (Infrared) attenuation for RF Shielding and Thermal Imaging defense purposes. Signals Defense patented window technology has been engineered to meet stringent U.S. Intelligence Community security requirements for facilities handling classified information. Over the nearly two decades of being in business, they have expanded their product offering to rFoils, safety and decorative films, window treatments, ballistic glass and other building shielding products for both government and commercial customers.

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Topics: Social Media, Performance Driven Web Design, Marketing, Agency, HubSpot, COS, Growth Stack, Inbound Marketing, Case Study

The Convergence of Social Media and Your Brand, How to Leverage the Power

Successful brands in today’s rapidly evolving consumer marketplace are those that harness the power of social media – and do so in real-time. It’s not an option for brands but rather table stakes. Social media is a part of our daily lives and it is a must for brands to be a part of that ecosystem. Whether you believe it or not, the rise of social has fundamentally changed marketing, advertising, and brand exposure as we know it.

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Topics: Social Media, Branding

10 Must-Have Tips for Surviving Inbound 2016

For the last few years, thousands of marketers flock northeast to Boston in the fall for the much-anticipated Inbound conference from HubSpot. Like heading to see the Red Sox in the post season (when they make it), Inbound 2016 fills most of the hotels in the city and the suburbs for the week.

Surviving this massive venue and nearly 15,000 of your closest friends, rookies and veterans alike will need some tips to make it out alive.

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Topics: Web Design, Social Media, Branding, Growth Driven Web Design

Successful Tips for Using Instagram for Your Business

With all of the social media platforms and “noise” online, it is hard to find which to focus on. Businesses need have a presence in most of the social platforms but it is important to figure out which platforms perform the best for yours.

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Topics: Social Media

About this Blog

The Calibrate Brands blog is a resource for marketing and branding professionals looking for place to go for news on website design, branding strategies and how to build traffic to your site.

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