Calibrate Brands Blog

Executive Summary

Signals Defense, LLC was founded in Owings Mills, MD in 1999 with the introduction of an innovative optically clear window film technology that provides high RF (Radio Frequency) and IR (Infrared) attenuation for RF Shielding and Thermal Imaging defense purposes. Signals Defense patented window technology has been engineered to meet stringent U.S. Intelligence Community security requirements for facilities handling classified information. Over the nearly two decades of being in business, they have expanded their product offering to rFoils, safety and decorative films, window treatments, ballistic glass and other building shielding products for both government and commercial customers.

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I've been marketing and Internet technology for many years now and my teams have completed more web migrations than I'd care to count. Some went perfect and had very little issues but some...well not so much. Recently I had the opportunity to go through a migration from WordPress to HubSpot's COS (Content Optimization System) and it was by far the easiest and least painful in my nearly 15 years of migrations.

I learned a lot with their process and I'd love to share it with you.

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Every January we all rush into the gym's for our annual re-commitment to our bodies, but do we do the same thing to our web sites? From the look at the many I review, that answer is similar to what my trainer would say of my figure and that is a resounding "NO". Why not? Why do we not take care of our brands like we do other things in our lives?

It is becoming more important for businesses to not only have a website, but to have one that works as a marketing tool. In most cases, your website will be a potential customer’s first interaction with you. Your web presence has to be one that reflects accurately who you are, how you can solve their problems and provides the information they need to take the next step in their buyer’s journey. This is why you need to ensure that your website is up to par in terms of technology, usability and your competition. Does your current website meet all of these requirements? If not, it may be time for an upgrade.

Below we address some ways to know you need a new website. Do any of these apply to you?

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As part of the services we offer I am often times asked to do SEO or site health audits. For me, this is like a barista making the next caramel macchiato. For marketers or business owners, they often do not fully utilize the basic and free services available to literally walk Google through your site and help you get your brand found for the products and services you offer. This blog should help to clear up confusion and give you the tools to make sure you are satisfying Google and other search engines.

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Welcome to our new Site! Ugh, this is something we cannot stand seeing on a blog post or title. It's so cliche but most brands post it and feel it's necessary to tell you what they did and how to use their site. Well here we used it too but the reasoning was to bring attention to the way that we approach web site design.

The site that this blog is on was built in a short 4 weeks, part time and at night only. We call this a "launch pad" web site and the whole point was to get something live in a short timeframe. Don't wait until the perfect site is built, in what typically is a 3-4 month timeframe. Start small and then make changes every week/month. Here are some quick tips on what this methodology is all about:

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