Calibrate Brands Blog - Creative, Branding and HubSpot Services Maryland, Virginia

Calibrate Brands Blog

Marketing, Creative and Branding Blog

Case Study - A story of Sales, Marketing, and COS Success

Executive Summary

Signals Defense, LLC was founded in Owings Mills, MD in 1999 with the introduction of an innovative optically clear window film technology that provides high RF (Radio Frequency) and IR (Infrared) attenuation for RF Shielding and Thermal Imaging defense purposes. Signals Defense patented window technology has been engineered to meet stringent U.S. Intelligence Community security requirements for facilities handling classified information. Over the nearly two decades of being in business, they have expanded their product offering to rFoils, safety and decorative films, window treatments, ballistic glass and other building shielding products for both government and commercial customers.

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Topics: Social Media, Performance Driven Web Design, Marketing, Agency, HubSpot, COS, Growth Stack, Inbound Marketing, Case Study

Repost - The state of Inbound 2017

Let's face it, HubSpot owns the term "Inbound". That's why it makes total sense for them to research and produce the latest data on what online marketers are reporting on the marketing challenges and wins.

Click read more for nuggets from that report:

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Topics: Marketing, inbound

Benefits of the HubSpot Growth Stack

The Growing Problem of Product Creep

We’re living through a renaissance of software. For every task inside a growing company, there are dozens of tools lined up to help. Free tools from ProductHunt. Platforms to solve all our problems. From the CEO, to the marketer, to the VP of sales, we’re all trying, buying, and adding new tools to the mix.

But after a while, something starts to happen. As our list of tools grows, so does the amount of time and attention they need. The scale tips from our tools working for us, to us working for our tools. It starts as an inconvenience, but it can turn into a monster. We call it product creep.

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Topics: Branding, Marketing, Partner, Agency, Growth Stack

What is a Robots.txt and Why Does it Matter?

As part of the services we offer I am often times asked to do SEO or site health audits. For me, this is like a barista making the next caramel macchiato. For marketers or business owners, they often do not fully utilize the basic and free services available to literally walk Google through your site and help you get your brand found for the products and services you offer. This blog should help to clear up confusion and give you the tools to make sure you are satisfying Google and other search engines.

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Topics: Web Design, Performance Driven Web Design, Marketing, Growth Driven Web Design

5 Reasons to Get on HubSpot Free Today

HubSpot's VP of Product, Christopher O'Donnell just announced to the world the new and improved features of the HubSpot platform and I'd really like to dig into one of them right away.

HubSpot has made it a habit for giving away their software for many years but they just announced one of the biggest for marketers and if you are online and can cut and paste JavaScript, then you need to do this today.

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Topics: Web Design, Techy Talk, Marketing

HubSpot Announces New Features for 2017

Every year for the last four years I've attended the Inbound Conference in Boston. The most exciting part of this massive conference (16,000 here now) is the product team unveiling their long list of great new features for their clients to use within and outside their HubSpot portals.

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Topics: Web Design, Marketing, HubSpot

About this Blog

The Calibrate Brands blog is a resource for marketing and branding professionals looking for place to go for news on website design, branding strategies and how to build traffic to your site.

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