Calibrate Brands Blog - Creative, Branding and HubSpot Services Maryland, Virginia

Calibrate Brands Blog

Marketing, Creative and Branding Blog

How We Landed our Client a $1/2 Million Dollar Deal


I have been drinking all of the Inbound koolaid for several years now, 4 to be exact. During that entire time I have read, studied, and taken certification after certification about how to effectively build Inbound nirvana for our brand but our clients as well. We build, implement and test campaign after campaign, always looking for areas to improve and win.


Recently while reviewing deals closed by one of our clients I came across a contact timeline of a deal that recently closed and found it very intriguing. This deal was marked "closed/won" in our client's CRM and was for a whopping $567,000! How did we do it? After looking back at the details, the customer literally followed every single step of the Inbound process we had put into place and we won.


In this post I will walk you through the timeline of the contact record, what we did and what they did to get this huge deal so that you can do the same, and believe in this methodology.

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Topics: Agency, HubSpot, Growth Stack, Inbound Marketing, Case Study

5 reasons why working with a small marketing company may be better

I've been around the block a few times. Well, I mean I've been a marketer for many years, even before you even heard the name Google or Facebook. I may be dating myself a bit but I'm also telling you, I've seen a lot. I've been on the client side, in fact I was there for nearly ten years. Then I was an independent consultant for nearly two years. Next it was time to try out a big agency, nearly 40 employees at the time. Lastly, I have settled comfortably where I am today, a small business that has one goal, helping other small to medium businesses like Calibrate Brands.

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Topics: Partner, Agency, HubSpot, Growth Stack, Inbound Marketing

Case Study - A story of Sales, Marketing, and COS Success

Executive Summary

Signals Defense, LLC was founded in Owings Mills, MD in 1999 with the introduction of an innovative optically clear window film technology that provides high RF (Radio Frequency) and IR (Infrared) attenuation for RF Shielding and Thermal Imaging defense purposes. Signals Defense patented window technology has been engineered to meet stringent U.S. Intelligence Community security requirements for facilities handling classified information. Over the nearly two decades of being in business, they have expanded their product offering to rFoils, safety and decorative films, window treatments, ballistic glass and other building shielding products for both government and commercial customers.

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Topics: Social Media, Performance Driven Web Design, Marketing, Agency, HubSpot, COS, Growth Stack, Inbound Marketing, Case Study

Moving to HubSpot COS with Migrations Team


I've been marketing and Internet technology for many years now and my teams have completed more web migrations than I'd care to count. Some went perfect and had very little issues but some...well not so much. Recently I had the opportunity to go through a migration from WordPress to HubSpot's COS (Content Optimization System) and it was by far the easiest and least painful in my nearly 15 years of migrations.

I learned a lot with their process and I'd love to share it with you.

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Topics: Web Design, Performance Driven Web Design, Growth Driven Web Design, Agency, HubSpot, COS

Are You Using HubSpot's Most Important Features? Updated April 2018

9 Tips on the Most Under Utilized Tools in HubSpot

As part of our services, we audit HubSpot portals for potential customers several times per month and in most cases, there is a distinct pattern of areas where businesses are not getting the most out of this powerful marketing automation software. In many cases they are paying anywhere from $200-$2000/month and they are spending that kind of money, but watching leads slip by.

In this blog we touch on the top 8 areas in which we see the most under-utilization of their robust tools and we tell you how to get more from them.

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Topics: HubSpot

Why Should You Partner...With a HubSpot Partner?

With a show of hands, how many of you would go to a podiatrist, when you were having chest pains? I know that is a harsh question but here is another one, less severe. Would you take your Ford to a Mercedes dealer? I'd hope you answered no to both as you chose a specialist because they know how to solve issues that affect you, your business or your ailment. Then, the icing on the cake, they know how to use all the tools necessary to achieve your perfect health. 

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Topics: Partner, Agency, HubSpot

HubSpot Announces New Features for 2017

Every year for the last four years I've attended the Inbound Conference in Boston. The most exciting part of this massive conference (16,000 here now) is the product team unveiling their long list of great new features for their clients to use within and outside their HubSpot portals.

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Topics: Web Design, Marketing, HubSpot

About this Blog

The Calibrate Brands blog is a resource for marketing and branding professionals looking for place to go for news on website design, branding strategies and how to build traffic to your site.

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