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Calibrate Brands Blog

Marketing, Creative and Branding Blog

Must-Have Tips for Surviving Inbound 2017

For anyone that attended Inbound last year, a few things that stood out as odd, and this was my 3rd conference. One, it was very late in the year, November to be exact. Historically, Inbound was held in September, like it is again this year. But due to issues with the venue, they had to settle for later in the year. Two, for the majority of the attendees that woke up on November 9th, in a predominatly blue state, it was shock to their systems to see an election upset of monumental proportions. Now not taking this into a political rant but it changed the overall emotion of the event and speakers used the outcome as a pulpit.

Jump forward almost a year, and it's time to look at 2017 and 2018 for "inbounders". 

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Topics: Web Design, Social Media, Branding, Growth Driven Web Design

Moving to HubSpot COS with Migrations Team


I've been marketing and Internet technology for many years now and my teams have completed more web migrations than I'd care to count. Some went perfect and had very little issues but some...well not so much. Recently I had the opportunity to go through a migration from WordPress to HubSpot's COS (Content Optimization System) and it was by far the easiest and least painful in my nearly 15 years of migrations.

I learned a lot with their process and I'd love to share it with you.

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Topics: Web Design, Performance Driven Web Design, Growth Driven Web Design, Agency, HubSpot, COS

10 Ways To Know it's Time For a New Web Site in 2017

Every January we all rush into the gym's for our annual re-commitment to our bodies, but do we do the same thing to our web sites? From the look at the many I review, that answer is similar to what my trainer would say of my figure and that is a resounding "NO". Why not? Why do we not take care of our brands like we do other things in our lives?

It is becoming more important for businesses to not only have a website, but to have one that works as a marketing tool. In most cases, your website will be a potential customer’s first interaction with you. Your web presence has to be one that reflects accurately who you are, how you can solve their problems and provides the information they need to take the next step in their buyer’s journey. This is why you need to ensure that your website is up to par in terms of technology, usability and your competition. Does your current website meet all of these requirements? If not, it may be time for an upgrade.

Below we address some ways to know you need a new website. Do any of these apply to you?

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Topics: Web Design, Performance Driven Web Design, Growth Driven Web Design

What is a Robots.txt and Why Does it Matter?

As part of the services we offer I am often times asked to do SEO or site health audits. For me, this is like a barista making the next caramel macchiato. For marketers or business owners, they often do not fully utilize the basic and free services available to literally walk Google through your site and help you get your brand found for the products and services you offer. This blog should help to clear up confusion and give you the tools to make sure you are satisfying Google and other search engines.

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Topics: Web Design, Performance Driven Web Design, Marketing, Growth Driven Web Design

10 Must-Have Tips for Surviving Inbound 2016

For the last few years, thousands of marketers flock northeast to Boston in the fall for the much-anticipated Inbound conference from HubSpot. Like heading to see the Red Sox in the post season (when they make it), Inbound 2016 fills most of the hotels in the city and the suburbs for the week.

Surviving this massive venue and nearly 15,000 of your closest friends, rookies and veterans alike will need some tips to make it out alive.

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Topics: Web Design, Social Media, Branding, Growth Driven Web Design

5 Tips to Creating a Performance Driven Website in Just a Few Weeks

Welcome to our new Site! Ugh, this is something we cannot stand seeing on a blog post or title. It's so cliche but most brands post it and feel it's necessary to tell you what they did and how to use their site. Well here we used it too but the reasoning was to bring attention to the way that we approach web site design.

The site that this blog is on was built in a short 4 weeks, part time and at night only. We call this a "launch pad" web site and the whole point was to get something live in a short timeframe. Don't wait until the perfect site is built, in what typically is a 3-4 month timeframe. Start small and then make changes every week/month. Here are some quick tips on what this methodology is all about:

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Topics: Web Design, Performance Driven Web Design, Growth Driven Web Design

About this Blog

The Calibrate Brands blog is a resource for marketing and branding professionals looking for place to go for news on website design, branding strategies and how to build traffic to your site.

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