I have been drinking all of the Inbound koolaid for several years now, 4 to be exact. During that entire time I have read, studied, and taken certification after certification about how to effectively build Inbound nirvana for our brand but our clients as well. We build, implement and test campaign after campaign, always looking for areas to improve and win.
Recently while reviewing deals closed by one of our clients I came across a contact timeline of a deal that recently closed and found it very intriguing. This deal was marked "closed/won" in our client's CRM and was for a whopping $567,000! How did we do it? After looking back at the details, the customer literally followed every single step of the Inbound process we had put into place and we won.
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In this post I will walk you through the timeline of the contact record, what we did and what they did to get this huge deal so that you can do the same, and believe in this methodology.