Calibrate Brands Blog - Creative, Branding and HubSpot Services Maryland, Virginia

Calibrate Brands Blog

Marketing, Creative and Branding Blog

How We Landed our Client a $1/2 Million Dollar Deal


I have been drinking all of the Inbound koolaid for several years now, 4 to be exact. During that entire time I have read, studied, and taken certification after certification about how to effectively build Inbound nirvana for our brand but our clients as well. We build, implement and test campaign after campaign, always looking for areas to improve and win.


Recently while reviewing deals closed by one of our clients I came across a contact timeline of a deal that recently closed and found it very intriguing. This deal was marked "closed/won" in our client's CRM and was for a whopping $567,000! How did we do it? After looking back at the details, the customer literally followed every single step of the Inbound process we had put into place and we won.


In this post I will walk you through the timeline of the contact record, what we did and what they did to get this huge deal so that you can do the same, and believe in this methodology.

Read Full Story

Topics: Agency, HubSpot, Growth Stack, Inbound Marketing, Case Study

5 reasons why working with a small marketing company may be better

I've been around the block a few times. Well, I mean I've been a marketer for many years, even before you even heard the name Google or Facebook. I may be dating myself a bit but I'm also telling you, I've seen a lot. I've been on the client side, in fact I was there for nearly ten years. Then I was an independent consultant for nearly two years. Next it was time to try out a big agency, nearly 40 employees at the time. Lastly, I have settled comfortably where I am today, a small business that has one goal, helping other small to medium businesses like Calibrate Brands.

Read Full Story

Topics: Partner, Agency, HubSpot, Growth Stack, Inbound Marketing

Case Study - A story of Sales, Marketing, and COS Success

Executive Summary

Signals Defense, LLC was founded in Owings Mills, MD in 1999 with the introduction of an innovative optically clear window film technology that provides high RF (Radio Frequency) and IR (Infrared) attenuation for RF Shielding and Thermal Imaging defense purposes. Signals Defense patented window technology has been engineered to meet stringent U.S. Intelligence Community security requirements for facilities handling classified information. Over the nearly two decades of being in business, they have expanded their product offering to rFoils, safety and decorative films, window treatments, ballistic glass and other building shielding products for both government and commercial customers.

Read Full Story

Topics: Social Media, Performance Driven Web Design, Marketing, Agency, HubSpot, COS, Growth Stack, Inbound Marketing, Case Study

Benefits of the HubSpot Growth Stack

The Growing Problem of Product Creep

We’re living through a renaissance of software. For every task inside a growing company, there are dozens of tools lined up to help. Free tools from ProductHunt. Platforms to solve all our problems. From the CEO, to the marketer, to the VP of sales, we’re all trying, buying, and adding new tools to the mix.

But after a while, something starts to happen. As our list of tools grows, so does the amount of time and attention they need. The scale tips from our tools working for us, to us working for our tools. It starts as an inconvenience, but it can turn into a monster. We call it product creep.

Read Full Story

Topics: Branding, Marketing, Partner, Agency, Growth Stack

Moving to HubSpot COS with Migrations Team


I've been marketing and Internet technology for many years now and my teams have completed more web migrations than I'd care to count. Some went perfect and had very little issues but some...well not so much. Recently I had the opportunity to go through a migration from WordPress to HubSpot's COS (Content Optimization System) and it was by far the easiest and least painful in my nearly 15 years of migrations.

I learned a lot with their process and I'd love to share it with you.

Read Full Story

Topics: Web Design, Performance Driven Web Design, Growth Driven Web Design, Agency, HubSpot, COS

Why Should You Partner...With a HubSpot Partner?

With a show of hands, how many of you would go to a podiatrist, when you were having chest pains? I know that is a harsh question but here is another one, less severe. Would you take your Ford to a Mercedes dealer? I'd hope you answered no to both as you chose a specialist because they know how to solve issues that affect you, your business or your ailment. Then, the icing on the cake, they know how to use all the tools necessary to achieve your perfect health. 

Read Full Story

Topics: Partner, Agency, HubSpot

About this Blog

The Calibrate Brands blog is a resource for marketing and branding professionals looking for place to go for news on website design, branding strategies and how to build traffic to your site.

Subscribe to Email Updates

Recent Posts