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Repost - The state of Inbound 2017

Posted by John Middlebrook on May 23, 2017 10:01:25 AM

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Let's face it, HubSpot owns the term "Inbound". That's why it makes total sense for them to Businessman writing e-marketing terms in front of a business team.jpegresearch and produce the latest data on what online marketers are reporting on the marketing challenges and wins.

Click read more for nuggets from that report:


Leadership and employees struggle under a growing corporate chasm:

  • 69% of C-level executives believe their organization's marketing strategy is effective, while only 55% of individual contributors believe their organization's marketing strategy is effective. 

Marketing and sales not aligned, resulting in challenges:

  • 22% of respondents say their organization's sales and marketing relationship is tightly aligned. 

Top 3 Marketing Challenges in 2017:

  • 63% - Generating traffic and leads
  • 40% - Proving the ROI of our marketing activities
  • 28% - Securing enough budget

Top 3 Sales Challenges in 2017:

  • 38% - Getting a response
  • 35% - Closing deals
  • 30% - Prospecting good leads

Now I know this has you excited and wanting even more? Click the button below to download the FREE report.


Download State of Inbound Now


Topics: Marketing, inbound

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The Calibrate Brands blog is a resource for marketing and branding professionals looking for place to go for news on website design, branding strategies and how to build traffic to your site.

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