Let's face it, HubSpot owns the term "Inbound". That's why it makes total sense for them to research and produce the latest data on what online marketers are reporting on the marketing challenges and wins.
Click read more for nuggets from that report:
Leadership and employees struggle under a growing corporate chasm:
- 69% of C-level executives believe their organization's marketing strategy is effective, while only 55% of individual contributors believe their organization's marketing strategy is effective.
Marketing and sales not aligned, resulting in challenges:
- 22% of respondents say their organization's sales and marketing relationship is tightly aligned.
Top 3 Marketing Challenges in 2017:
- 63% - Generating traffic and leads
- 40% - Proving the ROI of our marketing activities
- 28% - Securing enough budget
Top 3 Sales Challenges in 2017:
- 38% - Getting a response
- 35% - Closing deals
- 30% - Prospecting good leads
Now I know this has you excited and wanting even more? Click the button below to download the FREE report.