It’s not about a new logo; it’s about connecting what your brand stands for to your consumers and how they experience it.
A rebrand doesn’t focus on what a company offers but instead what your target audiences both current and prospective customers, who actually own your brand, expect, feel, and want.
How can you tell that it may be time for a rebrand?
- If you find yourself frequently spending time explaining what exactly your brand does
- If you can’t differentiate your brand in a crowded market
- If your brand is losing appeal to your target audience and doesn’t have the ability to attract new audiences
- If you don’t have a plan to consistently evolve your brand to reach new audiences and expand your brand’s exposure