Calibrate Brands Blog

Marketing, Creative and Branding Blog

Must-Have Tips for Surviving Inbound 2017

For anyone that attended Inbound last year, a few things that stood out as odd, and this was my 3rd conference. One, it was very late in the year, November to be exact. Historically, Inbound was held in September, like it is again this year. But due to issues with the venue, they had to settle for later in the year. Two, for the majority of the attendees that woke up on November 9th, in a predominatly blue state, it was shock to their systems to see an election upset of monumental proportions. Now not taking this into a political rant but it changed the overall emotion of the event and speakers used the outcome as a pulpit.

Jump forward almost a year, and it's time to look at 2017 and 2018 for "inbounders". 

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Topics: Web Design, Social Media, Branding, Growth Driven Web Design

Case Study - A story of Sales, Marketing, and COS Success

Executive Summary

Signals Defense, LLC was founded in Owings Mills, MD in 1999 with the introduction of an innovative optically clear window film technology that provides high RF (Radio Frequency) and IR (Infrared) attenuation for RF Shielding and Thermal Imaging defense purposes. Signals Defense patented window technology has been engineered to meet stringent U.S. Intelligence Community security requirements for facilities handling classified information. Over the nearly two decades of being in business, they have expanded their product offering to rFoils, safety and decorative films, window treatments, ballistic glass and other building shielding products for both government and commercial customers.

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Topics: Social Media, Performance Driven Web Design, Marketing, Agency, HubSpot, COS, Growth Stack, Inbound Marketing, Case Study

Repost - The state of Inbound 2017

Let's face it, HubSpot owns the term "Inbound". That's why it makes total sense for them to research and produce the latest data on what online marketers are reporting on the marketing challenges and wins.

Click read more for nuggets from that report:

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Topics: Marketing, inbound

Benefits of the HubSpot Growth Stack

The Growing Problem of Product Creep

We’re living through a renaissance of software. For every task inside a growing company, there are dozens of tools lined up to help. Free tools from ProductHunt. Platforms to solve all our problems. From the CEO, to the marketer, to the VP of sales, we’re all trying, buying, and adding new tools to the mix.

But after a while, something starts to happen. As our list of tools grows, so does the amount of time and attention they need. The scale tips from our tools working for us, to us working for our tools. It starts as an inconvenience, but it can turn into a monster. We call it product creep.

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Topics: Branding, Marketing, Partner, Agency, Growth Stack

Top 11 tips to optimize Google Search Console

In my years of working with clients and and helping them with their SEO strategy, I am shocked how often that they miss out on the the power of the Google Search Console, or what, in my days, was called Google Webmaster Tools.

First of all, how do you find it? Personally for me I Google "Google Search Console" and the first
result is the correct URL. You can get to it by going through your Google portal but I find it difficult to find and the former is quicker for me.
 

Now on the tool, think of this as the rules in the playground. If you want to get along with everyone there, you need to abide by their rules. Within the console, Google will give you deep insight into how it's BOTS see (or don't see) your site. If you read every tab and follow their tips, you will increase your ability to rise to the top of the SERP, with little to no extra work.

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Topics: google, seo, webmaster tools, sitemap, google search console

Moving to HubSpot COS with Migrations Team


I've been marketing and Internet technology for many years now and my teams have completed more web migrations than I'd care to count. Some went perfect and had very little issues but some...well not so much. Recently I had the opportunity to go through a migration from WordPress to HubSpot's COS (Content Optimization System) and it was by far the easiest and least painful in my nearly 15 years of migrations.

I learned a lot with their process and I'd love to share it with you.

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Topics: Web Design, Performance Driven Web Design, Growth Driven Web Design, Agency, HubSpot, COS

Are You Using HubSpot's Most Important Features? Updated April 2018

9 Tips on the Most Under Utilized Tools in HubSpot

As part of our services, we audit HubSpot portals for potential customers several times per month and in most cases, there is a distinct pattern of areas where businesses are not getting the most out of this powerful marketing automation software. In many cases they are paying anywhere from $200-$2000/month and they are spending that kind of money, but watching leads slip by.

In this blog we touch on the top 8 areas in which we see the most under-utilization of their robust tools and we tell you how to get more from them.

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Topics: HubSpot

10 Ways To Know it's Time For a New Web Site in 2017

Every January we all rush into the gym's for our annual re-commitment to our bodies, but do we do the same thing to our web sites? From the look at the many I review, that answer is similar to what my trainer would say of my figure and that is a resounding "NO". Why not? Why do we not take care of our brands like we do other things in our lives?

It is becoming more important for businesses to not only have a website, but to have one that works as a marketing tool. In most cases, your website will be a potential customer’s first interaction with you. Your web presence has to be one that reflects accurately who you are, how you can solve their problems and provides the information they need to take the next step in their buyer’s journey. This is why you need to ensure that your website is up to par in terms of technology, usability and your competition. Does your current website meet all of these requirements? If not, it may be time for an upgrade.

Below we address some ways to know you need a new website. Do any of these apply to you?

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Topics: Web Design, Performance Driven Web Design, Growth Driven Web Design

Why Should You Partner...With a HubSpot Partner?

With a show of hands, how many of you would go to a podiatrist, when you were having chest pains? I know that is a harsh question but here is another one, less severe. Would you take your Ford to a Mercedes dealer? I'd hope you answered no to both as you chose a specialist because they know how to solve issues that affect you, your business or your ailment. Then, the icing on the cake, they know how to use all the tools necessary to achieve your perfect health. 

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Topics: Partner, Agency, HubSpot

What is a Robots.txt and Why Does it Matter?

As part of the services we offer I am often times asked to do SEO or site health audits. For me, this is like a barista making the next caramel macchiato. For marketers or business owners, they often do not fully utilize the basic and free services available to literally walk Google through your site and help you get your brand found for the products and services you offer. This blog should help to clear up confusion and give you the tools to make sure you are satisfying Google and other search engines.

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Topics: Web Design, Performance Driven Web Design, Marketing, Growth Driven Web Design

About this Blog

The Calibrate Brands blog is a resource for marketing and branding professionals looking for place to go for news on website design, branding strategies and how to build traffic to your site.

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