Every January we all rush into the gym's for our annual re-commitment to our bodies, but do we do the same thing to our web sites? From the look at the many I review, that answer is similar to what my trainer would say of my figure and that is a resounding "NO". Why not? Why do we not take care of our brands like we do other things in our lives?
It is becoming more important for businesses to not only have a website, but to have one that works as a marketing tool. In most cases, your website will be a potential customer’s first interaction with you. Your web presence has to be one that reflects accurately who you are, how you can solve their problems and provides the information they need to take the next step in their buyer’s journey. This is why you need to ensure that your website is up to par in terms of technology, usability and your competition. Does your current website meet all of these requirements? If not, it may be time for an upgrade.
Below we address some ways to know you need a new website. Do any of these apply to you?Read Full Story