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Calibrate Brands Blog

Marketing, Creative and Branding Blog

10 Ways To Know it's Time For a New Web Site in 2017

Every January we all rush into the gym's for our annual re-commitment to our bodies, but do we do the same thing to our web sites? From the look at the many I review, that answer is similar to what my trainer would say of my figure and that is a resounding "NO". Why not? Why do we not take care of our brands like we do other things in our lives?

It is becoming more important for businesses to not only have a website, but to have one that works as a marketing tool. In most cases, your website will be a potential customer’s first interaction with you. Your web presence has to be one that reflects accurately who you are, how you can solve their problems and provides the information they need to take the next step in their buyer’s journey. This is why you need to ensure that your website is up to par in terms of technology, usability and your competition. Does your current website meet all of these requirements? If not, it may be time for an upgrade.

Below we address some ways to know you need a new website. Do any of these apply to you?

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Topics: Web Design, Performance Driven Web Design, Growth Driven Web Design

Why Should You Partner...With a HubSpot Partner?

With a show of hands, how many of you would go to a podiatrist, when you were having chest pains? I know that is a harsh question but here is another one, less severe. Would you take your Ford to a Mercedes dealer? I'd hope you answered no to both as you chose a specialist because they know how to solve issues that affect you, your business or your ailment. Then, the icing on the cake, they know how to use all the tools necessary to achieve your perfect health. 

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Topics: Partner, Agency, HubSpot

What is a Robots.txt and Why Does it Matter?

As part of the services we offer I am often times asked to do SEO or site health audits. For me, this is like a barista making the next caramel macchiato. For marketers or business owners, they often do not fully utilize the basic and free services available to literally walk Google through your site and help you get your brand found for the products and services you offer. This blog should help to clear up confusion and give you the tools to make sure you are satisfying Google and other search engines.

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Topics: Web Design, Performance Driven Web Design, Marketing, Growth Driven Web Design

Are You Ready for Google's Mobile First?

Folks, this is not new. Google has been warning us for years and years to get mobile ready. They first hinted at their intentions of a mobile-first index about a year ago, but November 4, 2016 was the first time Google has posted details about the mobile-first index on their own blog. Is this our last warning? 

At Google, they have started testing their mobile-first index. This new index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version.

So if you have been slow in joining the mobile revolution, now is the time to take action. As mobile continues to dominate search, Google and the other search engines are going to place more and more emphasis on mobile.

Here are five steps you can take to optimize your site for Google’s mobile-first index.

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Topics: Web Design

5 Reasons to Get on HubSpot Free Today

HubSpot's VP of Product, Christopher O'Donnell just announced to the world the new and improved features of the HubSpot platform and I'd really like to dig into one of them right away.

HubSpot has made it a habit for giving away their software for many years but they just announced one of the biggest for marketers and if you are online and can cut and paste JavaScript, then you need to do this today.

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Topics: Web Design, Techy Talk, Marketing

HubSpot Announces New Features for 2017

Every year for the last four years I've attended the Inbound Conference in Boston. The most exciting part of this massive conference (16,000 here now) is the product team unveiling their long list of great new features for their clients to use within and outside their HubSpot portals.

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Topics: Web Design, Marketing, HubSpot

The Convergence of Social Media and Your Brand, How to Leverage the Power

Successful brands in today’s rapidly evolving consumer marketplace are those that harness the power of social media – and do so in real-time. It’s not an option for brands but rather table stakes. Social media is a part of our daily lives and it is a must for brands to be a part of that ecosystem. Whether you believe it or not, the rise of social has fundamentally changed marketing, advertising, and brand exposure as we know it.

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Topics: Social Media, Branding

10 Must-Have Tips for Surviving Inbound 2016

For the last few years, thousands of marketers flock northeast to Boston in the fall for the much-anticipated Inbound conference from HubSpot. Like heading to see the Red Sox in the post season (when they make it), Inbound 2016 fills most of the hotels in the city and the suburbs for the week.

Surviving this massive venue and nearly 15,000 of your closest friends, rookies and veterans alike will need some tips to make it out alive.

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Topics: Web Design, Social Media, Branding, Growth Driven Web Design

How to Become a Brand Marketer Thought Leader

Here are four steps to consider if you want people care about your perspective

 What do you call the content brands produce that shares information from a unique point of view, but is not specifically about their products or services? We call it brand marketer thought leadership but whatever you call it, showcasing expertise and positioning yourself ahead of the competition is an essential strategy for any brand marketer.

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Topics: Branding

How to Manage Your Brand Through a Crisis and Not Be a Clown

With the creepy-clown hysteria and multiple reports of sightings sweeping across the nation, McDonald’s has decided to hide its famous mascot, Ronald. The company said Tuesday that it’s “mindful” of the clown sightings and its paring back Ronald McDonald’s public appearance as a result. Ronald McDonald, with his clown-like painted face, red wig, and yellow and red-stripped jumpsuit, has long been the face of McDonald’s and the ambassador of its brand. Day after day since the first sighting in August, all clowns have been getting a bum rap. So much so that a “Clown Lives Matter” march is scheduled for 6:30 pm in Tucson, Arizona, October 15th. It may take weeks and possibly months before the chaos will begin to settle.

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Topics: Branding

About this Blog

The Calibrate Brands blog is a resource for marketing and branding professionals looking for place to go for news on website design, branding strategies and how to build traffic to your site.

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