Calibrate Brands Blog

Marketing, Creative and Branding Blog

John Middlebrook

John is a managing partner at Calibrate Brands, a creative, branding, marketing and web design agency. Previously John headed up technology and marketing services at a Baltimore agency as the Director of Client Services, working and refining the agency’s customer experience, consulting with customers on key initiatives and strategies, and assisting in expanding key technology partnerships. In his technology role he was responsible for the development of technical plans and implementation of eCommerce and B2B sites on platforms such as Magento, Bigcommerce, HubSpot COS and WordPress, to name a few. Living and breathing HubSpot, John helps with implementing the latest web techniques to help increase revenues for his clients nationwide. He holds current certifications in HubSpot, HubSpot Design, HubSpot Sales Software, Inbound Marketing and in the Growth Driven Design methodology
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Recent Posts

10 Must-Have Tips for Surviving Inbound 2016

For the last few years, thousands of marketers flock northeast to Boston in the fall for the much-anticipated Inbound conference from HubSpot. Like heading to see the Red Sox in the post season (when they make it), Inbound 2016 fills most of the hotels in the city and the suburbs for the week.

Surviving this massive venue and nearly 15,000 of your closest friends, rookies and veterans alike will need some tips to make it out alive.

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Topics: Web Design, Social Media, Branding, Growth Driven Web Design

How to Become a Brand Marketer Thought Leader

Here are four steps to consider if you want people care about your perspective

 What do you call the content brands produce that shares information from a unique point of view, but is not specifically about their products or services? We call it brand marketer thought leadership but whatever you call it, showcasing expertise and positioning yourself ahead of the competition is an essential strategy for any brand marketer.

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Topics: Branding

5 Questions to Ask If Your Company Will Profit from a Rebrand or Refresh

It’s not about a new logo; it’s about connecting what your brand stands for to your consumers and how they experience it.

A rebrand doesn’t focus on what a company offers but instead what your target audiences both current and prospective customers, who actually own your brand, expect, feel, and want.

How can you tell that it may be time for a rebrand?

  • If you find yourself frequently spending time explaining what exactly your brand does
  • If you can’t differentiate your brand in a crowded market
  • If your brand is losing appeal to your target audience and doesn’t have the ability to attract new audiences
  • If you don’t have a plan to consistently evolve your brand to reach new audiences and expand your brand’s exposure
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Topics: Branding

5 Tips to Creating a Performance Driven Website in Just a Few Weeks

Welcome to our new Site! Ugh, this is something we cannot stand seeing on a blog post or title. It's so cliche but most brands post it and feel it's necessary to tell you what they did and how to use their site. Well here we used it too but the reasoning was to bring attention to the way that we approach web site design.

The site that this blog is on was built in a short 4 weeks, part time and at night only. We call this a "launch pad" web site and the whole point was to get something live in a short timeframe. Don't wait until the perfect site is built, in what typically is a 3-4 month timeframe. Start small and then make changes every week/month. Here are some quick tips on what this methodology is all about:

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Topics: Web Design, Performance Driven Web Design, Growth Driven Web Design

Successful Tips for Using Instagram for Your Business

With all of the social media platforms and “noise” online, it is hard to find which to focus on. Businesses need have a presence in most of the social platforms but it is important to figure out which platforms perform the best for yours.

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Topics: Social Media

About this Blog

The Calibrate Brands blog is a resource for marketing and branding professionals looking for place to go for news on website design, branding strategies and how to build traffic to your site.

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