Calibrate Brands Blog

Marketing, Creative and Branding Blog

A Very Broken Flywheel

Just like most of you, I interact with many businesses on a day-to-day basis. Some of those experiences are amazing, but at the same time, I've had experiences with business where I scratch my head and ask myself "how can they be as big as they are, with so many issues on customer delight"?

Being in the business, of business, I am hyper-focused on when they get it right, and when they don't. As a HubSpot partner for almost 10 years now, I've watched the evolution of the customer funnel become the flywheel and I've done my part to help my customers embrace that approach to their businesses. After all, we win together!

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The Top 10 Challenges Facing Your Small Business Growth

Starting a small business is a tremendous feat, but every new business owner soon realizes that growing their business can be just as big a challenge if you don’t have the right plan. Here are the top 10 small business growth pitfalls to avoid.

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Topics: Small Business

Why I Love Evernote

I'd like to consider myself a very organized person, even more as a CEO and back in the day, as a Director of a large agency. With that said, I'm a nerd at heart. There are many tools in the clouds, on our computers and on our mobile devices but note-taking tools are critical for everything in my world. Evernote, a cross-platform tool, rises to the top in my toolbox for an organization.

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How Marketers Can Help During Hard Times

I don't need to tell anyone across the country and the globe, we are facing the most trying times in our lifetimes. Not only a medical pandemic that is terrifying, but the face of economic losses for millions of people and businesses. This has affected everyone, in so many varied ways. Small businesses and restaurants have shut their doors or had to find creative ways to sell products, retail workers, restaurant servers and bartenders, tradespeople, all finding themselves unemployed in less than 2 weeks.

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Topics: Inbound Marketing

How to efficiently work from home

I have been remote and without an "office" for the last 4 years. I'm far from a guru but I have learned the ups and downs of remote work and feel very effective in how I manage the agency life, while managing clients' needs and being home.

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Topics: Techy Talk

What's in your browser window?

As a marketer for the last 20+ years, a computer screen, or 2-3, is essentially my "cockpit" to the Internet. I usually have a MacBook, a second (huge) Samsung monitor and my iPad Pro on my desk. Anytime someone takes a second to look at my Google Chrome window, they will almost always say "My God, how many tabs do you have open?". Well, that answer right now is 24.

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Topics: Growth Stack

The Buyer's Journey and SEO, a Match Made in Keyword Heaven

We all know by now the importance of listening to our customers. However, during two recent conversations with clients about this same topic, I began to think more about how we listen and respond.

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How We Landed our Client a $1/2 Million Dollar Deal

I have been drinking all of the Inbound koolaid for several years now, 4 to be exact. During that entire time I have read, studied, and taken certification after certification about how to effectively build Inbound nirvana for our brand but our clients as well. We build, implement and test campaign after campaign, always looking for areas to improve and win.

Recently while reviewing deals closed by one of our clients I came across a contact timeline of a deal that recently closed and found it very intriguing. This deal was marked "closed/won" in our client's CRM and was for a whopping $567,000! How did we do it? After looking back at the details, the customer literally followed every single step of the Inbound process we had put into place and we won.

In this post I will walk you through the timeline of the contact record, what we did and what they did to get this huge deal so that you can do the same, and believe in this methodology.

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Topics: Agency, HubSpot, Growth Stack, Inbound Marketing, Case Study

Review of the iPhone 8Plus

As an ardent supporter of everything iPhone, I felt it was only right to post my thoughts on the short time I have had the iPhone 8 Plus. The reason I feel like this for the launch of this phone and not it's predecessors is that this phone launch actually brings us three choices, not just one or two.

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Topics: iphone8, technology, iphone

5 reasons why working with a small marketing company may be better

I've been around the block a few times. Well, I mean I've been a marketer for many years, even before you even heard the name Google or Facebook. I may be dating myself a bit but I'm also telling you, I've seen a lot. I've been on the client side, in fact I was there for nearly ten years. Then I was an independent consultant for nearly two years. Next it was time to try out a big agency, nearly 40 employees at the time. Lastly, I have settled comfortably where I am today, a small business that has one goal, helping other small to medium businesses like Calibrate Brands.

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Topics: Partner, Agency, HubSpot, Growth Stack, Inbound Marketing

About this Blog

The Calibrate Brands blog is a resource for marketing and branding professionals looking for place to go for news on website design, branding strategies and how to build traffic to your site.

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