Enhance the human experience

About calibrate brands

With over 22 years of experience, we are a highly collaborative group of strategists, creatives, and engineers that craft authentic brand stories using smart strategy, marketing, content, campaigns, design, and more. We take a holistic approach that encompasses in-bound and out-bound tactics, as well as online and offline media. We are an agency that delivers award-winning work for some of the biggest brands. Our capabilities span the entire spectrum — from ideation & digital strategy through to UX, website design & development. By developing an intimate knowledge of our clients and their audiences, we bring innovative ideas to life and drive ROI and customer engagement at every turn.


John Middlebrook

John is the CEO at Calibrate Brands. Previously John headed up technology and marketing services at a Baltimore agency as the Director of Client johnheadshotroundJohn Middlebrook of Calibrate BrandsServices, working and refining the agency’s customer experience, consulting with customers on key initiatives and strategies, and assisting in expanding key technology partnerships. In his technology role he was responsible for the development of technical plans and implementation of eCommerce and B2B sites on platforms such as Magento, Bigcommerce, HubSpot COS and WordPress, to name a few.

Prior to his life heading up agencies, he spent 10 years working for Aerotek and TEKsystems, staffing arms of the parent company Allegis Group. In his role there he headed the group of development and creative team that managed all marketing and web site management of nearly 20 web entities.

Living and breathing HubSpot, John helps with implementing the latest web techniques to help increase revenues for his clients nationwide. He holds current certifications in HubSpot, HubSpot Design, HubSpot Sales Software, Inbound Marketing and in the Growth Driven Design methodology.


How we work



As a branding agency, everything we do begins with detailed research and discovery. We analyze market trends, evaluate the competitive landscape and immerse ourselves in our client's brand.



At the foundation of a successful campaign is a comprehensive strategic plan. We work hand in hand with our clients to formulate a streamlined plan of attack and set benchmarks so we can track the results.

Time to turn creative concepts into response driven tactics. Using a variety of medias, we engage consumers and embrace them where they live. Finding ways to increase brand awareness, build relationships and drive sales.



After the launch of each campaign, we spend time understanding the results. We look at the metrics, find key insights and implement adjustments to make informed marketing decisions on future brand initiatives. And then we evolve the brand. 


A HubSpot Certified Partner

When you're putting your brand into the hands of an agency, it is important that they stay current and that their team is certified

in the HubSpot platform. At Calibrate Brands, all of our specialists maintain current HubSpot certifications in their areas of expertise.

 HubSpotPartner John Middlebrook


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